To design a visual identity that tells your brand story we need to study your core identity which includes your brand’s principles, your Verbal Identity and your Visual Identity.
A strong logo captures the essence of your brand helping you make your mark literally in the world.
A color palette is necessary to differentiate your brand from competitors, color elicits strong emotions so we need to choose wisely.
Stationery design refers to applying custom graphic art to these items as part of a branding strategy to make them part of a brand's image including letterhead, business card, envelope & other items.
Typography should be informed by the shape of your logo including primary and secondary typefaces.
A brand style guide is essentially an instruction manual on how a brand should be communicated. A brand style guide is a digital rulebook that specifies every aspect of the look and feel of your brand.