The process of setting up your accounts from scratch on the chosen platforms Facebook, Instagram, Twitter etc, in addition creating an eye-catching bio, creating highlights, cover pages, profile pictures and editing your profile information.
The content you create is heavily tied to your business growth. Like all marketing pursuits, creating well-planned, well-executed content that engages with your audience and creates a level of trust will directly affect your sales. A social media calendar is used to organize and schedule your posts in advance.
A successful social media campaign should focus on a particular business goal as it’s structured as part of a marketing plan. Whether it’s increasing your following on Facebook or driving sales through Instagram.
Creating a monthly report will help to improve your social media. Tracking exactly what your audience likes to see from your pages can help you create better content in the future and you can see what type of audience is engaging with your content based on demographics, allowing you to alter content to reach a different group of people.